Using Content To Sell Tickets - PART FIVE

Using Content To Sell Tickets

Selling tickets is like selling any other offer.

"The biggest mistake people make selling tickets is not allowing enough promotion time."

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Chapter To-Dos:

*Answer these questions from the book

 1. What’s the twelve-week content calendar for your workshop? Map out the five stages of the Whisper Campaign with specific content ideas for each stage.

 2. What content do you already have for each of the three pillars (why the topic matters, why you’re the right teacher, why this workshop is the right vehicle)? What still needs to be created?

 3. What’s the size of your current email list? Is it enough to fill your workshop through organic content alone, or do you need to build it first?

 4. Who on your team (or who could you hire) to handle live event content capture during the workshop itself?

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